Fernando Desouches
&
New Macho

Fernando has worked for 20 years managing and leading world-famous brands that target men. Until recently he was Global Marketing Director for Axe/Lynx, responsible for leading only the second brand repositioning in its 35-year history.

In this interview, Timothy dives in with Fernando on his story and what he is currently up to. They talk about masculinity and much more.

For more info on Fernando, you can find him at the following links