In today’s society marketing has plagued the world with intense trigger words to grab our attention. Since I have spent a decent amount of time focusing on what it means to be a man, I have grown distaste towards one common phrase that I continue to see weaved into numerous articles: “Real Man”. I want to take a moment and parallel this to the “Organic Food” movement. Have you ever thought about how pathetic it is that something has to be marketed as “Organic” or “All Natural”? Shouldn’t the food we eat be assumed to be all natural and good for us? Likewise, I am left contemplating the subject of masculinity and this hot, new terminology. The very idea of “Real Men” implicates that we live in a modern day epidemic where masculinity is so out of touch with its origins that we have to clarify whether something is authentic or not. This is staggering.